"Authentic Connections. Long term Partnerships."
Strong U brings together a powerful network of brands, financial institutions, educational institutions, agencies, professional organizations, and community leaders to create meaningful opportunities for generations to come. Our partnerships with organizations in sports, education, health and wellness, business, finance, media, career employment, and more help connect students and athletes to EVERYTHING they need to thrive beyond the game.
The Ecosystem Partners
NIKE, USA and International
"We are grateful and fortunate to work with Strong U’s executives. We appreciate the collaborations, consulting, research, and development Strong U provides. We are beyond grateful for this partnership. Strong U is truly amazing. Sessions are great, projects are great, and the vibe and energy Strong U brings is amazing. We hope to continue this partnership."
Los Angeles Sparks, California
"Thank you for all that you are to these incredible young female students and athletes. Thank you for joining us for our annual events. Thank you for the speaking engagement, and for continuing to be a positive influence for the youth generation. What you do is amazing. We are excited to see you more often."
Bank of America, Merill Lynch, USA
"Thank you for thinking of us and trusting us to introduce us to your scholars and athletes. We appreciate the opportunities. We love the community of great partnership ideas for females. We wish Strong U wonderful and successful years ahead."
Mental Training Room, Haley Herdman, California
Haley Herdman, MS, AMFT, MPC, is a mental health and performance professional and Co-Founder of Mental Training Room, dedicated to helping athletes perform at their best while supporting their overall well-being. A former Division I basketball player at Loyola Marymount University, Haley brings both lived experience and clinical training to her work. Her approach is holistic and systems-informed, recognizing that athletes are shaped by the relationships, environments, and pressures surrounding them. She helps athletes, coaches, and parents build practical mental skills to navigate pressure, confidence, identity, and connection. Haley is passionate about expanding access to mental health education in sport and creating space for conversations that are too often left out of the locker room. Her work bridges performance and wellness, with the belief that mental health is not separate from athletic success—it is foundational to it.
Made x Us Agency, Women Raise the Game, USA & International
"Thank you, Strong U, for partnering with us on our inaugural Women Raise the Game Foundation Career Experiences and for bringing this vision to life. We’re investing in women’s sports because the future of this industry will be built by people we choose to invest in today. That means showing up for the game, creating opportunities for the next generation, and giving students real access to learn, contribute, and build careers in sports!"
Maximize Athletic Performance, California
"While known to be intentional, detailed, fundamental, and intangible, Strong U seeks professional partnerships that meet the standards of our Ecosystem and culture! Maximize Athletic Performance meets us where we’re at and more. We are proud to have integrated MAP into our Curriculums. They provide premier performance, weight training, and education for elite athletes. They bridge the gap between rehabilitation and peak sports performance. We continue to bridge the gap together."
Coach Kevin Kiernan, #1 Most decorated Head Coach in Girl's High School Basketball, California
"Strong U is so much bigger than Basketball. Weve worked on soft skills at our Youth Basketball Camps with Strong U. They are a program built on soft skills, sports, opportunities, and scholar-athlete excellence"
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Intellectual Virtues Academy, California
"Thank you for being involved with our students on a Mental Performance level. We see and know the value of what Strong U brings to students in the youth community. After experiencing what you do, there is an alignment with the power of sports and also building social connections even if you don’t play sports. It is important to expose children to certain values. No matter what, some of us want to stay connected to Strong U on a personal level."
Head Coach Christine Collins, CUI
"Thank you to the Soft Skills Specialist of Strong U for welcoming us into your Ecosystem and equipping us with tangible skill sets to elevate and evolve our mental training. Your session gave us practical solutions to prepare for success, learn through adversity, and continue growing as a program. What a valuable and impactful session - thank you for investing in our development."
Partner with the Ecosystem
We believe the right partnerships can open doors, expand perspectives, and create pathways, equipping students and athletes not only to compete at a high level, but to lead, build, and create lasting impact in their communities and beyond.